PR Newswire presentation on PR in a 2.0 world.

[diabolicalpnthr]

This morning, I attended this presentation given by Michael Pranikoff of PR Newswire. Everyone from INK joined me, including our CEO, who glazes over at the mere mention of a blog. It was, in my opinion, a valuable hour spent learning about some new tools for measurement and SEO-integrated press releases. AND, Michael started with basics so the other people I work with were able to learn a lot, too. Even better, it was hosted at the Roasterie plant on the Westside, so that meant free (GOOD, STRONG) coffee :)

Here are some links to the cool stuff Michael showed us:

flickrvision Maybe you've seen this already, but it was new to me. Displays photos uploaded to Flickr in real time with geomapped locations.

popuri.us A tool to check at-a-glance the link popularity of any site based on its ranking (Google PageRank, Alexa Rank, Technorati etc.), social bookmarks (del.icio.us, etc), subscribers (Bloglines, etc) and more!

socialmeter Scans the major social websites to analyze a webpage's social popularity. Currently we scan Del.icio.us, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web.

FreeKeyword Suggestion Tool Basically, you enter in a 2-3 word search term and it lets you see how searched the phrase is...and shows/ranks related terms.

And finally, if you use PRN Direct for news release distribution, they have a tool that analyzes keyword density of your release.

You can follow Michael Pranikoff on Twitter @mpranikoff

[Justin Gardner]

Have you heard of Social Radar? Adam Coomes and Justin Graves run it. Met with them today. Very impressive tech. You all could resell the service to your clients.

[Zachary Cobb]

I really enjoyed the ad example he gave and all the steps that were shown from a press release to a conversation being held and how it all came together. Good seminar overall.

[Ryan Gerding]

I enjoyed the discussion of the importance of creating and monitoring Wikipedia entries for your company and your clients. I did a quick search and indeed found that a Wikipedia entry for one of our public relations clients--one of the few that actually has an entry-- shows up in the first Google search results page (alongside a couple nice stories we landed for them :-).

It obviously can't be a place where you fill an entry with fluff about your client, but at the very least should be a place where the information is factually correct.

Oh, and I also liked the coffee.

[Justin Gardner]

The Wikipedia stuff is very tricky. Tread lightly there. You're not supposed to touch entries where you have a vested interest, and you're certainly not supposed to create one for a paying client. Obviously you can always do it via a proxy, but it's not advised. Best to engage in the comments section for the entry and try to get the editors to change it. If you give them the right information, they'll do it. But if you change it yourself, that could result in bad PR for you and your client.